history

We named our advisory firm in honor of the men and women of the Red Ball Express.   A short history lesson is in order. 

During WW II, allied advances often ran painfully short of supplies.  To ensure that our troops were adequately supplied to advance against the enemy, the Red Ball Express was created. 

The drivers traveled at no more than 25 mph through enemy territory, at night and without headlights (to avoid being spotted), for up to 300-400 miles round trip.  However, in the true spirit of “get it done at any cost”, drivers regularly avoided the officially designated routes to take side roads, bypassed regulating stations, ignored speed limits, delayed maintenance, and cursed at MPs who tried to bring them in line.  All to deliver what was needed, when, and to whom. 

In just three months, the Red Ball Express delivered ~412,000 tons of desperately needed supplies (e.g., gasoline, ammunition, oil, medical supplies, etc) to American front-line troops. The effort put forth was nothing short of herculean.  Without which victory would have, at best, been delayed.  And at worst, never happened. 

And while the successes of Patton’s 3^rd Army have been written about in innumerable accounts, they would not have been able to do so without gas in their tanks, ammunition for their guns, and food in their bellies. 

We follow the same approach – by giving your Go-To-Market personnel to what they must have in order to succeed.